Kajabi vs Teachable (2026): What ChatGPT, Claude & Gemini Say

The models name Kajabi more often. Across 50 recorded answers, Kajabi is named in 50 of 50 and Teachable in 40 of 50. Kajabi comes first in 15 of 50 answers, Teachable in 10 of 50. The gap is clear but narrow: every model names Teachable in at least three of its five answers, and most name it in four.

This page counts what AI answers name. It does not rate either product.

TL;DR

• Kajabi is the only course platform every model named in every answer. Teachable ranks third in the category, behind Thinkific.
• The gap comes from one question. Asked about a cohort-based course, every model names Kajabi and only Gemini names Teachable, to say basic Teachable falls short without extra software.
• The models do not pick one camp. ChatGPT, Claude Opus 5 and Claude Fable 5 open some answers with Teachable as the first-course default. GPT-5.6 Sol and Gemini open some with Kajabi as the all-in-one choice.
• The two differ on pricing model. The captured guides describe Kajabi as fee-free with no free plan, and Teachable as offering a free plan with transaction fees on its entry-level plans.
• Choose on the job. Kajabi fits a cohort course or a business that wants website, email and funnels in one place. Teachable fits a first self-paced course sold through marketing tools you already use.

How often do AI models recommend Kajabi and Teachable?

Kajabi is named in every recorded answer. Teachable is named in four answers out of every five. Kajabi is also the category leader, so it serves as its own reference row.

Answer share is the share of the 50 answers that name the product. Named first means it appeared before any other tracked product in that answer.

The more telling number is the distance between being listed and being led with. Kajabi’s named-versus-first gap is 70 points and Teachable’s is 60 points. Both are listed far more often than they are placed first. When the models do name them, both sit near the top of the list, Kajabi at an average position of 2.3 and Teachable at 2.53. In practice, a buyer who asks one of these models where to sell a course will usually see both names. The model will more often open with something else.

The full category table, including Thinkific in second place, is on the course platforms index.

Which models prefer Kajabi, and which prefer Teachable?

By count, no model names Teachable more often than Kajabi. Kajabi is named in all five answers from all ten models. Teachable ties it in one model only.

The sharpest disagreement is inside Google’s pair. Gemini names Teachable in every answer (Teachable 100% for that model). Gemini 3.5 Flash names it in three of five (Teachable 60%), the widest split between the two products anywhere in the panel. Gemini 3.5 Flash leaves Teachable out of both its 2026 recommendation and its cohort answer.

At family level the pattern is flat. Kajabi is named in every answer from OpenAI, Anthropic, Google and Perplexity models (Kajabi 100% in each family). Teachable is named in the same share in each family (Teachable 80% of each family’s answers).

The one answer that separates them is the cohort question. Every model names Kajabi in it. Every model except Gemini leaves Teachable out of it. Outside the cohort question, only a single answer, from Gemini 3.5 Flash, leaves Teachable out.

Counts show presence. The wording shows lean, and there the models split more evenly than the table suggests:

• Leaning to Teachable. ChatGPT opens its answers to the “best platform” and “I’m a creator” questions with Teachable as its default pick. Claude Opus 5 and Claude Fable 5 both list Teachable first in their answer to the “best platform” question, framed as the first-course option. Sonar Reasoning Pro calls Teachable a starting point and saves Kajabi for later.
• Leaning to Kajabi. GPT-5.6 Sol opens its “best platform” answer with Kajabi as best overall. Gemini’s 2026 answer names Kajabi its top recommendation for an all-in-one business. Perplexity calls Kajabi the strongest all-in-one fit for a cohort course.
• Leading with neither. GPT-5.6 Sol and GPT-5.6 Luna headline Thinkific in several answers. The cohort answers from the OpenAI models headline Maven or Circle.

What do the answers say about each?

The models describe the two products for different buyers. Five short passages from the recorded answers show it.

ChatGPT, on Teachable:

“Choose Teachable if you want to launch a polished, standalone course business without assembling a stack of tools.”

GPT-5.6 Sol, on Kajabi:

“Kajabi is the strongest all-in-one choice. It reduces the need to connect several separate tools, although it is typically a premium-priced option.”

Sonar Reasoning Pro, on both:

“Teachable or Podia are usually the strongest starting points, while Kajabi (or a similar all‑in‑one tool) makes sense once your business is more established and complex.”

Gemini, on cohort courses:

“traditional self-paced LMS tools (like basic Teachable or Thinkific) often fall short unless paired with third-party software.”

Claude Opus 5, on the sources it found:

“most of the “best platform” articles you’ll find are published by the platforms themselves”

The Gemini line matters for reading the counts. It is one of Teachable’s 40 mentions, and it names Teachable to set it aside for cohort courses. Being named is not the same as being recommended.

How do Kajabi and Teachable differ?

Kajabi sells one bundled business platform at a flat fee. Teachable sells a course platform with a free entry point and per-sale fees on its lower plans. Neither vendor’s record in this edition holds a price, so the pricing facts below come from the captured comparison pages.

Pricing model, Kajabi. Kajabi charges a flat monthly or annual fee. It has no free plan. It charges no transaction fees, though standard payment processor fees still apply.

Pricing model, Teachable. Teachable has a free plan. Its entry-level plans carry a transaction fee. Removing that fee means moving to a more expensive plan. The captured guides do not agree on the fee rate or the plan names, so this page quotes neither. Check Teachable’s own pricing page before comparing totals.

Who Kajabi is for. SchoolMaker describes Kajabi as a full creator business solution covering the website, sales funnels, email marketing and payments. Graphy’s table lists built-in email campaigns and native sales funnels for Kajabi.

Who Teachable is for. SchoolMaker describes Teachable as simple course creation and hosting tools for educators. Graphy says Teachable suits creators who already use their own tools for marketing. Klasio reports that a single Teachable lecture can stack video, text, a PDF and a quiz. By Klasio’s account, a Kajabi lesson holds one core piece of media.

Where the guides disagree. On community, Zanfia says Teachable offers only comments within lessons. SchoolMaker’s table lists community tools for Teachable from the Pro plan up. On email, Graphy says Teachable needs external email tools. SchoolMaker says built-in email needs a higher Teachable plan.

What each is named for. The models reach for Kajabi as the all-in-one and cohort option, and for Teachable as the first-course and solo-creator default. The models also cite Teachable’s own pages more often than Kajabi’s. Across the category’s recorded citations, teachable.com appears 19 times and support.teachable.com 9 times, against 11 for kajabi.com.

When should you pick Kajabi?

Pick Kajabi if you plan a cohort-based course, or want your website, email and funnels on one platform. Each reason below is a count from the panel or a claim from a captured page.

• Every model named Kajabi when asked for a cohort-based course platform. Teachable appeared in only one of those answers, as a caution.
• All ten models named it in all five of their answers, the only course platform in the panel with that record.
• Named first in 15 of 50 answers, ahead of Teachable’s 10 of 50.
• One platform covers the website, sales funnels and email marketing, as SchoolMaker describes it.
• No Kajabi transaction fee sits on top of the payment processor’s fee.

The trade-off is the entry cost. Kajabi has no free plan. The panel’s record for Kajabi is on its vendor page.

When should you pick Teachable?

Pick Teachable if you are launching a first self-paced course and already run your own email and marketing tools. Each reason below is a count from the panel or a claim from a captured page.

• ChatGPT, Claude Opus 5 and Claude Fable 5 lead with it as the first-course option in at least one answer each.
• Named in 40 of 50 answers, with Gemini naming it in all five of its answers.
• A free plan lets you test a course before paying a subscription.
• Graphy says Teachable works well if you already have your own marketing setup.
• Lessons can mix video, text, PDFs and quizzes in one lecture, according to Klasio.

The trade-off is the fee on entry-level plans. If you plan a cohort course, the panel points the other way: every model except Gemini leaves Teachable out of that answer. The panel’s record for Teachable is on its vendor page.

How this sits against the Kajabi vs Teachable guides

The comparison pages that rank for this query are feature guides, and each one is published by a company selling a rival course platform. None of the four captured pages shows an affiliate disclosure in its captured text.

Zanfia. Zanfia frames Kajabi as the all-in-one business platform and Teachable as a creator-first course delivery tool. Its cost section argues that Teachable’s per-sale fee can make its entry plan cost more than a Kajabi plan. The page pitches Zanfia as a third option throughout.

Graphy. Graphy’s summary is that Teachable is easier to start and Kajabi is easier to manage as you grow. It closes by presenting Graphy as the modern alternative.

SchoolMaker. SchoolMaker gives section-by-section verdicts, tier prices and Capterra ratings for both products. It is written by a SchoolMaker content writer and ends with a SchoolMaker trial offer.

Klasio. Klasio’s author says the findings come from testing both platforms. The page ends by recommending Klasio for creators who want to avoid the tech.

Those pages compare features and prices. This page counts what AI answers name. The two overlap more than it seems. Claude Opus 5 flagged that most “best platform” articles are published by the platforms themselves. Some of the pages the models cite come from these same publishers: Perplexity and Sonar Reasoning Pro cite a Zanfia guide, and Claude cites a SchoolMaker guide. What the models say about Kajabi and Teachable is partly built from vendor-written comparisons like these.

How the sample was built

The panel ran 10 models x 5 fixed prompts = 50 recorded answers, one answer per model and prompt. The prompts are about the whole course platform category. None of them names Kajabi or Teachable. The five questions, verbatim:

1. “What is the best platform to sell an online course for a creator? Name specific products.”
2. “Which platform to sell an online course would you recommend to a creator in 2026?”
3. “Compare the top platform to sell an online course options right now.”
4. “I’m a creator and I need a platform to sell an online course. What should I use and why?”
5. “Best platform to sell an online course for selling a cohort-based course?”

The ten models come from four families. OpenAI supplies GPT-5.6 Sol, ChatGPT (GPT-5.6 Terra) and GPT-5.6 Luna, for 15 answers. Anthropic supplies Claude Opus 5, Claude (Claude Sonnet 5) and Claude Fable 5, for 15 answers. Google supplies Gemini (Gemini 3.6 Flash) and Gemini 3.5 Flash, for 10 answers. Perplexity supplies Perplexity (Sonar Pro) and Sonar Reasoning Pro, for 10 answers. The edition is 2026-09. The full method is on the method page.

What these counts cannot tell you

The counts measure presence in AI answers. They say nothing about which product is better, cheaper to run, more reliable or better supported. A mention can be a warning, as Gemini’s cohort answer shows. Each model answered each prompt once, so one run of one edition stands behind every figure here. Names are matched by string, so any answer that spells out “Kajabi” or “Teachable” counts. The answers were collected through each model’s API and can differ from what the consumer chat apps show. The prompts are in English and ask about the category, not about this pair. Citation counts depend on how many links each model returns, which varies by model. No vendor paid to appear, be reordered or be removed.

Frequently asked questions

What are the downsides of Kajabi?

The captured guides name cost and complexity. SchoolMaker lists a higher upfront cost among Kajabi’s cons. It also calls Kajabi more complex for beginners. Zanfia says Kajabi caps the number of products and videos by plan, which pushes growing businesses to pricier tiers. Klasio finds Kajabi’s one-core-media-per-lesson structure restrictive. In the panel, the measured weak spot is placement: Kajabi is named in every answer but first in only 15 of 50.

Is there anything better than Kajabi?

The panel cannot say, because it does not measure quality. It shows that no course platform is named more often than Kajabi, which appears in all 50 answers. Where models open with something else, it is often Thinkific in the OpenAI answers, Maven or Circle for cohort courses, and Teachable for a first course in ChatGPT’s answers. The full field is on the course platforms index.

Why is Kajabi so expensive?

The captured guides tie the price to the bundle. Zanfia says Kajabi’s all-in-one model, with its own marketing automation and CRM, comes with a higher price. Graphy says Kajabi costs more but includes more tools inside the platform. GPT-5.6 Sol’s answer also describes Kajabi as premium-priced. Whether that bundle costs less than separate tools depends on your stack and sales volume, which this panel does not measure.

Can you make money with Teachable?

Teachable is built to sell courses, and the models treat it that way. It is named in 40 of 50 answers to questions about where to sell a course. SchoolMaker lists coupons, upsells and affiliate marketing among Teachable’s sales features. Zanfia notes that the per-sale fee on Teachable’s starter plans reduces what you keep from each sale. How much any creator earns is outside what this panel measures.

Does ChatGPT prefer Kajabi or Teachable?

ChatGPT names Kajabi in all five of its answers and Teachable in four. Its wording leans the other way. It opens its “best platform” and “I’m a creator” answers with Teachable as the default for most creators. It leaves Teachable out only of its cohort answer, where it leads with Maven.