Vendors / Clay
Clay
Named in 44 of 50 AI answers across 1 category in September 2026. Best position: AI outbound and prospecting, 88% answer share, ranked #2, named first in 14%.
88%
Best share AI outbound and prospecting
What Clay is
Clay is a platform for building revenue-growth systems. It is built for sales representatives who need prospecting data in their AI tools.
Clay centralises first- and third-party data sources and provides access to data from more than 200 providers in one place. It tracks job changes, promotions and other signals, then uses AI to research target companies and people. Users can also sync targeted advertising audiences to LinkedIn, Meta and Google.
By category
First edition
| Category | Rank | Answer share | Named first | Models | Δ |
|---|---|---|---|---|---|
| AI outbound and prospectingStartup stack | #2 of 20 | 14% | GPT-5.6 Sol, ChatGPT, GPT-5.6 Luna, Claude Opus 5, Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Perplexity, Sonar Reasoning Pro | new |
What the models said
“Choose Clay if you already have a list or ICP and need better targeting, enrichment, and hyper-personalized messaging.”
“Start with Apollo alone, write your own first-touch messaging, and only add Clay once you know your ICP and messaging convert.”
“Choose Clay instead if your advantage will come from highly targeted lists, buying signals, enrichment, and deeply personalized messaging.”
“Choose Clay + Instantly if you want to win on quality.”
Work at Clay?
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