# Luma: what AI models say (September 2026)

Source: Memetik Index, https://www.memetik.ai/vendors/luma
Website: https://lumalabs.ai

Luma was named in 16 of 50 AI answers across 1 category. Best position: AI video generation, 32% answer share, ranked #8, named first in 0%.

## What Luma is

Luma is a tool for generating video from text prompts and images. It is intended for marketing agencies, social media managers, product managers, e-commerce brands, HR managers, learning and development teams, and course creators. Individual paid plans start at $30 per month, with Team and Enterprise plans available through sales. It is free to try.

Its Ray system interprets prompts to resolve composition, motion and scene logic before rendering. Users can ground a generation with an image, storyboard, brand guidelines, an existing clip or a character reference. They can then refine the result with follow-up prompts or change its style, camera angle or setting. Luma’s API also allows developers to automate video creation and run batch jobs.

Pricing: Luma has individual paid plans from $30 per month, with Team and Enterprise plans available by contacting sales; it is free to try.
(From Luma's own website, read 2026-09-02.)

## By category

| Category | Rank | Answer share | Named first | Models |
|---|---|---|---|---|
| AI video generation (https://www.memetik.ai/index/ai-video-generation) | #8 of 16 | 32% | 0% | GPT-5.6 Sol, GPT-5.6 Luna, Claude Opus 5, Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Perplexity |

## What the models said

> "If you want to experiment, test ideas quickly, or have limited budget, start with Kling or Luma."
> — Gemini 3.5 Flash, AI video generation