# Hotjar: what AI models say (September 2026)

Source: Memetik Index, https://www.memetik.ai/vendors/hotjar
Website: https://contentsquare.com

Hotjar was named in 9 of 50 AI answers across 1 category. Best position: Product analytics, 18% answer share, ranked #9, named first in 0%.

## What Hotjar is

Hotjar is an experience analytics platform for enterprise and mid-market brands. It helps them understand what users do on a website or app and why.

It uses heatmaps and attention maps to show where users click, hover and scroll. Session replays reveal struggles and errors, while JavaScript error monitoring tracks issues across pages. Funnel analysis shows where users drop off. Surveys and feedback widgets collect direct user feedback.

Pricing: It has a Free plan at €0, while Growth is listed at €49 or €39.
(From Hotjar's own website, read 2026-09-02.)

## By category

| Category | Rank | Answer share | Named first | Models |
|---|---|---|---|---|
| Product analytics (https://www.memetik.ai/index/product-analytics) | #9 of 13 | 18% | 0% | Claude Opus 5, Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Sonar Reasoning Pro |

## What the models said

> "Some startup‑focused guides explicitly say “Mixpanel is the best product analytics tool for startups in 2026” and recommend Mixpanel free tier plus a UX/recording tool like Hotjar."
> — Sonar Reasoning Pro, Product analytics

> "Top Product Analytics Tools Compared The consistently top-cited platforms right now are Amplitude, Mixpanel, Heap, Pendo, PostHog, FullStory, and Hotjar, with GA4 as a common baseline."
> — Claude Fable 5, Product analytics