# Gusto: what AI models say (September 2026)

Source: Memetik Index, https://www.memetik.ai/vendors/gusto
Website: https://gusto.com

Gusto was named in 50 of 50 AI answers across 1 category. Best position: Payroll for startups, 100% answer share, ranked #1, named first in 86%.

## What Gusto is

Gusto is a platform for payroll, HR, benefits, hiring and time management. It is built for small businesses and their growing teams.

It syncs team hours, paid time off and holidays with payroll, and files payroll taxes with government agencies. Team members can clock in and out through a browser, mobile app or tablet kiosk. Gusto also creates and shares schedules, compares planned shifts with actual hours worked, and syncs approved time off with payroll and calendars.

Pricing: Time tracking is available on the Plus plan at $80 a month plus $12 per person; Premium pricing depends on organization size.
(From Gusto's own website, read 2026-09-02.)

## By category

| Category | Rank | Answer share | Named first | Models |
|---|---|---|---|---|
| Payroll for startups (https://www.memetik.ai/index/startup-payroll) | #1 of 14 | 100% | 86% | GPT-5.6 Sol, ChatGPT, GPT-5.6 Luna, Claude Opus 5, Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Perplexity, Sonar Reasoning Pro |

## What the models said

> "Bottom line: start with Gusto Plus unless international hiring or an all-in-one HR/IT system is a near-term priority."
> — GPT-5.6 Luna, Payroll for startups

> "Go with Gusto if you are a small, nimble, US-only team that wants something cheap, easy, and reliable."
> — Gemini 3.5 Flash, Payroll for startups

> "Choose Gusto if you want an affordable, intuitive, "set-it-and-forget-it" system for a US-based team."
> — Gemini, Payroll for startups

> "Choose Gusto or OnPay if you want simple, affordable, highly-rated payroll without extra complexity."
> — Claude, Payroll for startups