# Bing: what AI models say (September 2026)

Source: Memetik Index, https://www.memetik.ai/vendors/bing
Website: https://www.microsoft.com

Bing was named in 30 of 50 AI answers across 1 category. Best position: Web search and scraping APIs for AI, 60% answer share, ranked #6, named first in 14%.

## What Bing is

Bing is an add-on API feature for users of selected Microsoft products, including Azure AI Foundry and Azure AI Search. It provides AI models with real-time web data and supports agents answering user queries with current information.

It can be used as a resource or tool in Azure AI Foundry, or as a Web Knowledge Source in Azure AI Search and Foundry Knowledge. Agents search the web for information needed to answer a query, and outputs include citations to consulted publishers. The custom-search plan lets users choose a subset of public web pages for real-time results.

Pricing: Grounding with Bing Search and Grounding with Bing Custom Search cost $14 per 1,000 transactions.
(From Bing's own website, read 2026-09-02.)

## By category

| Category | Rank | Answer share | Named first | Models |
|---|---|---|---|---|
| Web search and scraping APIs for AI (https://www.memetik.ai/index/ai-search-apis) | #6 of 17 | 60% | 14% | ChatGPT, GPT-5.6 Luna, Claude Opus 5, Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Perplexity, Sonar Reasoning Pro |

## What the models said

> "With Microsoft's decision to retire Bing Search APIs in August 2025, developers are evaluating web search API alternatives and discovering new platforms built specifically for AI workflows."
> — Claude, Web search and scraping APIs for AI

> "Traditional search APIs are retiring (for example, Microsoft retired the Bing Search API in August 2025, and Google’s Custom Search JSON API is undergoing a hard shutdown by January 1, 2027)."
> — Gemini 3.5 Flash, Web search and scraping APIs for AI