# Apollo: what AI models say (September 2026)

Source: Memetik Index, https://www.memetik.ai/vendors/apollo
Website: https://www.apollo.io

Apollo was named in 50 of 50 AI answers across 1 category. Best position: AI outbound and prospecting, 100% answer share, ranked #1, named first in 64%.

## What Apollo is

Apollo is a unified platform for modern sales and marketing teams. It helps them find leads, manage outreach, enrich data and support deal execution. A free sign-up option is available without a credit card.

The platform runs AI-powered multichannel campaigns and workflow automations. It identifies anonymous visitors, enriches form submissions and routes inbound leads. Apollo cleans and completes records with contact and company data. It also provides meeting insights, call summaries, follow-ups, task creation, pipeline boards and deal alerts.

Pricing: A free sign-up option is stated; no credit card is required.
(From Apollo's own website, read 2026-09-02.)

## By category

| Category | Rank | Answer share | Named first | Models |
|---|---|---|---|---|
| AI outbound and prospecting (https://www.memetik.ai/index/ai-outbound) | #1 of 20 | 100% | 64% | GPT-5.6 Sol, ChatGPT, GPT-5.6 Luna, Claude Opus 5, Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Perplexity, Sonar Reasoning Pro |

## What the models said

> "Start with Apollo alone, write your own first-touch messaging, and only add Clay once you know your ICP and messaging convert."
> — Claude Fable 5, AI outbound and prospecting

> "Multiple guides call Apollo the “best overall for startups” and the default first pick for AI-powered outbound."
> — Sonar Reasoning Pro, AI outbound and prospecting

> "Short answer Start with Apollo if you want one practical tool for finding prospects and running outbound without assembling a complicated stack."
> — GPT-5.6 Luna, AI outbound and prospecting

> "My actual suggestion: start with Apollo + a hand-written sequence for your first 100 prospects."
> — Claude Opus 5, AI outbound and prospecting