# AI avatar video: which vendors AI models recommend (September 2026)

Source: Memetik Index, https://www.memetik.ai/index/ai-avatars
Field: AI media. Edition: 2026-09. Run: 2026-09-02.
Method: 5 fixed buyer prompts sent once each to 10 current models (GPT-5.6 Sol, GPT-5.6 Terra, GPT-5.6 Luna, Claude Opus 5, Claude Sonnet 5, Claude Fable 5, Gemini 3.6 Flash, Gemini 3.5 Flash, Sonar Pro, Sonar Reasoning Pro) via their APIs with web search enabled. 50 answers. Answer share = fraction of answers naming the vendor. Named first = fraction where it was the first tracked vendor named.

**HeyGen leads** with 100% answer share (named in 50 of 50 answers) and was named first in 92%. Synthesia follows at 100%. 15 vendors were named at least once.

## Answer share

| # | Vendor | Answer share | Named first | Mentions | Models |
|---|---|---|---|---|---|
| 1 | HeyGen | 100% | 92% | 50/50 | GPT-5.6 Sol, ChatGPT, GPT-5.6 Luna, Claude Opus 5, Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Perplexity, Sonar Reasoning Pro |
| 2 | Synthesia | 100% | 4% | 50/50 | GPT-5.6 Sol, ChatGPT, GPT-5.6 Luna, Claude Opus 5, Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Perplexity, Sonar Reasoning Pro |
| 3 | Colossyan | 72% | 0% | 36/50 | GPT-5.6 Sol, ChatGPT, GPT-5.6 Luna, Claude Opus 5, Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Perplexity, Sonar Reasoning Pro |
| 4 | D-ID | 64% | 4% | 32/50 | GPT-5.6 Sol, GPT-5.6 Luna, Claude Opus 5, Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Perplexity |
| 5 | Tavus | 30% | 0% | 15/50 | GPT-5.6 Sol, ChatGPT, GPT-5.6 Luna, Claude, Claude Fable 5, Gemini |
| 6 | Creatify | 24% | 0% | 12/50 | Claude Opus 5, Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Sonar Reasoning Pro |
| 7 | DeepBrain AI | 24% | 0% | 12/50 | ChatGPT, GPT-5.6 Luna, Claude Opus 5, Claude, Claude Fable 5, Perplexity, Sonar Reasoning Pro |
| 8 | Captions | 20% | 0% | 10/50 | GPT-5.6 Sol, ChatGPT, GPT-5.6 Luna, Gemini 3.5 Flash |
| 9 | Veed | 20% | 0% | 10/50 | Claude, Claude Fable 5, Gemini, Gemini 3.5 Flash, Perplexity |
| 10 | Hedra | 16% | 0% | 8/50 | ChatGPT, GPT-5.6 Luna, Claude Opus 5, Claude Fable 5, Gemini, Perplexity, Sonar Reasoning Pro |
| 11 | Elai | 14% | 0% | 7/50 | GPT-5.6 Luna, Claude, Claude Fable 5, Gemini, Perplexity |
| 12 | Kling | 10% | 0% | 5/50 | Claude Opus 5, Claude, Claude Fable 5 |
| 13 | Runway | 8% | 0% | 4/50 | Claude Opus 5, Claude Fable 5 |
| 14 | Higgsfield | 6% | 0% | 3/50 | Claude, Gemini, Sonar Reasoning Pro |
| 15 | Argil | 4% | 0% | 2/50 | GPT-5.6 Sol, GPT-5.6 Luna |

## By model

- **GPT-5.6 Sol** (OpenAI, gpt-5.6-sol, 5 answers): HeyGen 100%, Synthesia 100%, Tavus 80%, Colossyan 60%, D-ID 60%
- **GPT-5.6 Terra** (OpenAI, gpt-5.6-terra, 5 answers): HeyGen 100%, Synthesia 100%, Colossyan 60%, Tavus 60%, Captions 40%
- **GPT-5.6 Luna** (OpenAI, gpt-5.6-luna, 5 answers): HeyGen 100%, Synthesia 100%, Colossyan 100%, Tavus 100%, D-ID 60%
- **Claude Opus 5** (Anthropic, claude-opus-5, 5 answers): HeyGen 100%, Synthesia 100%, Colossyan 100%, D-ID 100%, Creatify 60%
- **Claude Sonnet 5** (Anthropic, claude-sonnet-5, 5 answers): HeyGen 100%, Synthesia 100%, Colossyan 100%, D-ID 100%, DeepBrain AI 40%
- **Claude Fable 5** (Anthropic, claude-fable-5, 5 answers): HeyGen 100%, Synthesia 100%, Colossyan 100%, D-ID 100%, Veed 60%
- **Gemini 3.6 Flash** (Google, gemini-3.6-flash, 5 answers): HeyGen 100%, Synthesia 100%, Colossyan 60%, D-ID 60%, Creatify 40%
- **Gemini 3.5 Flash** (Google, gemini-3.5-flash, 5 answers): HeyGen 100%, Synthesia 100%, Creatify 80%, D-ID 60%, Captions 60%
- **Sonar Pro** (Perplexity, sonar-pro, 5 answers): HeyGen 100%, Synthesia 100%, D-ID 100%, Colossyan 80%, DeepBrain AI 40%
- **Sonar Reasoning Pro** (Perplexity, sonar-reasoning-pro, 5 answers): HeyGen 100%, Synthesia 100%, DeepBrain AI 40%, Hedra 40%, Colossyan 20%

## Sources the models cited

- youtube.com: 111
- heygen.com: 100
- guideflow.com: 53
- morphic.com: 31
- creatify.ai: 28
- knowlify.com: 23
- instantdm.com: 23
- synthesia.io: 20
- leadde.ai: 20
- ventureharbour.com: 17
- reddit.com: 15
- hedra.com: 14
- avocadoai.co: 14
- botsify.com: 14
- diyai.io: 11

## Prompts

1. What is the best AI avatar video tool for talking-head videos? Name specific products.
2. Which AI avatar video tool would you recommend to talking-head videos in 2026?
3. Compare the top AI avatar video tool options right now.
4. I'm talking-head videos and I need an AI avatar video tool. What should I use and why?
5. Best AI avatar video tool for talking-head videos for sales and training videos?

## Tracked but never named

Descript

Raw answers: https://www.memetik.ai/index/ai-avatars (every answer published in full). Chart image: https://www.memetik.ai/charts/ai-avatars.png. Licence: CC BY 4.0, credit "Memetik Index".